Privacy Policy

Information We Collect and How We Use It

We collect personal information that you voluntarily provide to us when you complete our quote request forms, contact us, or otherwise interact with our services. This information may include:

• Contact Information: Name, email address, phone number, and mailing address
• Demographic Information: Date of birth, gender, marital status
• Insurance Information: Current coverage details, desired coverage types, vehicle information, property details
• Financial Information: Credit score ranges (self-reported), homeownership status
• Device Information: IP address, browser type, operating system, device identifiers
• Usage Information: Pages visited, time spent on site, referral sources, click patterns

We use this information to:

• Match you with insurance providers who may offer products that meet your needs
• Facilitate communication between you and insurance companies or their agents
• Improve our website and services
• Comply with legal obligations
• Prevent fraud and ensure website security

Do We Use Cookies?

Yes. We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us:

• Remember your preferences and form inputs
• Analyze website traffic and usage patterns
• Deliver targeted advertising
• Measure the effectiveness of our marketing campaigns

We also use third-party consent verification services such as Jornaya and TrustedForm to document your consent to be contacted. These services may place cookies on your device to record timestamps and other consent-related data for compliance purposes.

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

How Do We Share Your Information?

We share your personal information with third parties in the following circumstances:

• Insurance Providers and Agents: We share your information with insurance companies, agencies, and licensed agents who may contact you regarding insurance products and services. See our Marketing Partners page for more information.
• Service Providers: We share information with vendors who help us operate our business, including hosting providers, analytics services, CRM platforms, and telephony providers.
• Advertising Partners: We may share information with advertising networks to deliver targeted ads.
• Legal Requirements: We may disclose information when required by law, court order, or government regulation.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Interest-Based Advertising

We participate in interest-based advertising, which means you may see ads for our services on other websites based on your browsing activity. We work with third-party advertising companies that collect information about your visits to our website and other sites to provide targeted advertisements.

You can opt out of interest-based advertising by visiting:

• Digital Advertising Alliance (DAA)
• Network Advertising Initiative (NAI)

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Lead data is typically retained for a period consistent with industry regulations and our internal retention policies, after which it is securely deleted or anonymized.

Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Choices

You have the following choices regarding your personal information:

• Opt-Out of Communications: You may opt out of marketing communications by following the unsubscribe instructions in emails, replying STOP to text messages, or contacting us directly.
• Access and Correction: You may request access to or correction of your personal information by contacting us.
• Deletion: You may request deletion of your personal information, subject to certain exceptions.

Nevada Privacy Rights

Nevada residents may submit a request directing us not to sell their personal information. To submit such a request, please contact us at [email protected] with the subject line “Nevada Privacy Request.”

Privacy Policy for California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

Categories of Personal Information Collected

Sources of Personal Information

• Directly from you when you complete our forms
• Automatically through cookies and tracking technologies
• From third-party data providers and marketing partners

Business/Commercial Purposes for Collection

• To match you with insurance providers
• To facilitate communications regarding insurance products
• For advertising and marketing
• To improve our services
• To comply with legal obligations

Categories of Third Parties Who Receive Personal Information

• Insurance companies and licensed agents
• Lead aggregators and marketing partners
• Service providers (hosting, analytics, CRM)
• Advertising networks

Your California Privacy Rights

As a California resident, you have the right to:

• Right to Know: Request that we disclose the categories and specific pieces of personal information we have collected about you.
• Right to Delete: Request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: Direct us not to sell or share your personal information for cross-context behavioral advertising.
• Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights.

How to Exercise Your Rights

To exercise your California privacy rights, you may:

• Submit a request through our CCPA Request Form
• Email us at [email protected]
• Call us at 469-577-0814

Verification Process

When you submit a request, we will verify your identity by matching information you provide with information we have on file. We may ask for additional information to verify your identity. If we cannot verify your identity, we may deny your request.

Authorized Agents

You may designate an authorized agent to submit a request on your behalf. The authorized agent must provide proof of authorization (such as a power of attorney or written permission signed by you). We may also require you to verify your identity directly with us.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.

Contact Us

For privacy inquiries or to exercise your rights, contact us at: